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Welcome to Bet Dojo!
Take control of your gaming experience with Bet Dojo, a tool designed to empower individuals in their journey towards responsible online sports gambling.
Gain unprecedented insights into your gambling habits with personalised activity summaries of various bookmaker apps. Access a curated collection of resources, tips, stories, and tools designed to enhance your responsible gambling practices. Set deposit limits, utilise self-exclusion options, and receive timely reminders tailored to your activities, promoting mindful play.
Role
Service & Interface Designer
Timeframe
August-September 2023
Skills
Service Design, UX Research, Interface Design
The Problem
Australia's online sports gambling space is exploding for the wrong reasons.
Bookmaker platforms have failed to actively encouraging responsible gambling. Instead, their focus has centred on glorifying wins and the thrill of wagering, downplaying the importance of responsible sports gambling. This issue has recently gained increased regulatory scrutiny as the risks associated with compulsive gambling become more apparent with online sports wagering services in the line of fire.
UX Research at a glance
How did I empathise with the users?
Research Goal 1:
Empathise with online wagering platform users
Research Goal 2:
Become familiar with the current landscape and legal scrutiny
Research Goal 3:
Discover current resources and responses in place
Online Ethnography
Desktop
Research
Semi-structured
Interviews
Online
Survey
Affinity
Diagram
Insight
Using the above research methods to learn about gambling responsibly to populate the data in the above affinity diagram, I noticed a significant lack of transparency betting platforms dedicated to raising awareness for healthy gambling habits, which led me to 3 crucial insights:
There’s zero transparency of rules and procedures
Harmful gambling behaviours are prevalent, beginning with overwhelming traditional and digital marketing
Interface conceals gambling controls and glorifies winning
Utilising my research of the top online sports betting application in Australia, I illustrated the customer journey of Sportsbet in a User Journey infographic
The Goal
HMW empower informed decision making and responsible gambling habits in digital interactions for online sports betting users
Ideating a concept
Coming into this problem space, my question was 'Why is there not a health app, but for gambling?'. As a result, it is clear that my solution was going to be a service that facilitates the need for responsible online wagering in digital format.
This platform will empower users by allowing them not only to review their personal gambling history and activity summaries across various bookmaker apps but also to access a wide range of resources, tips, stories, and tools to enhance their responsible gambling practices. Users will be encouraged to set limits on deposits, utilise self- exclusion options, and receive reminders related to their gambling activities. The ultimate goal is to foster these responsible behavioural features with design principles throughout my user-interface
"Why isn't there a health-like app but for gambling behaviours?
Concept Testing
To test my service concept, I built a user journey map and a service blueprint
Low Fidelity
Interface wireframes were prototyped on Balsamiq
Usability Testing
How did I measure the outcome?
Heuristic
Evaluation
Think-Aloud
Protocol
Scenario
Testing
Users were guided to evaluate their interaction with the interface against Jakob Nielsen's usability heuristics, systematically uncovering potential usability issues. Concurrently, the think-aloud method was employed, prompting users to vocalise their thoughts and actions while navigating tasks on the "BetDojo" prototype. This dual approach aimed to assess interface clarity, primarily in navigation, and to gauge access to responsible gambling features. The desired outcomes include pinpointing any navigation challenges and validating the efficacy of responsible gambling tools, ensuring a user-friendly and ethically designed betting experience.
The Outcome
Style guide & components
Figma
Learnings and Takeaways
What did I learn?
Design takeaways:
As it was my second time using Figma for interface design (coming from Adobe Illustrator), I definitely found myself looking towards YouTube for tutorials to master my skills. In the future I would like to gain some one on one feedback of my design process and interface with an expert to see how I may improve my skills.
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Service takeaways:
My biggest challenge in designing this digital platform for online sports gamblers was striking a balance between ethics and user experience. This involved gathering unbiased information and ensuring dark patterns were not used to trick and glorify gambling. Taking a proactive approach by imagining the service allowed me to broaden my assumptions and design with more empathy.
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